Vision

ALA is an integral and trusted partner, a respected and a long-term value creator that will lead in the markets we operate.

Objectives and Values

We continue to work with passion to push the boundaries on leading in all our Middle Eastern markets. Our focus is on hands on technical leadership, investing in people and innovation to achieve a great culture internally and among-st our stakeholders.

Enhancing the regional industry prosperity by responding to market changes and growing our technical capabilities

What we value the most

  • The ALA family. We are committed to investing and growing our technical capabilities with our team 
  • Teamwork and creativity 

  • Work locally. Serve each territory in line with the local business environment and culture.

  • Enhance our serviceability through ongoing investment in technological innovation